When’s the last time you read Green Eggs and Ham?

I just re-read it for the umpteenth time with my four year old son and it finally dawned on me.  Slow learner I know…

I came to the realization that Green Eggs and Ham is an astute lesson on  the theory of repetition and persistence.

Sales and Marketing sometimes get confused but here’s a quick way to think about.  Marketing gets em interested.  Sales gets the checks. [Read more…]